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Embellish Salon and Spa Meet The Staff

Management Team

Gina Sampson OwnerGina Sampson - Owner

Gina’s exposure to the beauty and fashion industry began at a young age. As the daughter of a former swimsuit model with the Jantzen Swimsuit Company, as well as a Bridal Consultant and Fashion Retail Manager, her mother was her role model who guided her into the world of beauty and design. Gina’s career began in fashion retail sales, and expanded into store window design and display. Gina later worked in the software industry as an Administrative Assistant to the President of the company. With the desire to pursue her dream, and utilize her creative side once again, Gina attended school and obtained her Certification in Interior Design. After the birth of her three daughters, Gina took some time off to raise and enjoy them. Gina later worked in Office Management, Customer Service, and Marketing. All of this experience has contributed to the great balance of design, management, organizational, and customer service skills that Gina brings to Embellish Salon and Spa. She is currently responsible for all aspects of running the business. Gina utilized her Interior Design ability, and along with her husband Tom, designed the Embellish Salon and Spa facility. Gina enjoys working with her daughters: Ashley, a licensed Cosmetologist, and Brittney, a licensed Professional Nail Technician and Esthetician, who are also Managers at Embellish. Gina is proud to operate Embellish Salon and Spa as family business, with a highly-skilled team of professionals who offer their clients top quality, personal service.

Ashley Sampson Smit ManagerAshley Smit (Ashley Sampson) - Hairstylist, Make-Up Artist, Salon Manager

Ashley is a Professional Hairstylist and Make-Up Artist at Embellish Salon and Spa. Her areas of expertise include custom hair color and cuts, balayage color, bridal and special occasion hair and make-up, airbrush make-up, and facial waxing. Ashley frequently works with brides and thoroughly enjoys having the opportunity to be a part of their special day. The beauty industry is Ashley’s passion and she absolutely loves what she does. She believes making clients feel beautiful and confident is the most rewarding part of her job. Taking the utmost pride in her work, attention to detail is very important and is recognized in all of the services that Ashley provides. She is very passionate about continuing education and has had the opportunity to be trained by some of the top celebrity stylists in the country, such as Nick Arrojo, Mike Karg, Michael O’ Rourke, Sam Brocato, and Martin Parsons. She has the pleasure of annually attending international beauty shows to be trained in the latest and most advanced techniques and trends in the industry. Ashley is certified in The Keratin Complex Smoothing Treatment, Hotheads Hair Extensions, Youngblood Cosmetics, Enjoy Hair Care, Kenra Hair Products, and Keune Hair Color. Talented in glamour styles and make-up, Ashley won 1st place at the IECA Haute Hair Competition, where she also assisted in coordinating and styling models for a runway show in 2010. In May 2016, Ashley had the pleasure of working for Dateline NBC on location, providing hair and make-up services for the feature story. Along with her sister, Brittney, Ashley manages Embellish Salon and Spa, which their parents own. She enjoys being able to work with her family and a talented team of salon professionals. Ashley strives to ensure that clients are having the most excellent and relaxing salon and spa experience possible.

To view photos of Ashley’s work, you can visit her Facebook Page, or you can see her bridal hair and make-up
services featured on Apple Brides (under "Hair and Make-Up Artistry by Ashley Smit at Embellish Salon and Spa", 
click on " Vendor Spotlight: Embellish Salon and Spa Featured Weddings").

Brittney Sampson ManagerBrittney Sampson - Nail Technician, Esthetician, Make-up Artist, Salon Manager

Brittney became a Licensed Nail Technician in 2011, and became a Licensed Esthetician as well, in 2017.  In addition to her Nail Technology and Esthetics education, she also has an Art/Photography degree from North Idaho College.  Her life-long artistic background allows her to be creative with her clients' services.  She specializes in nail art, acrylic nail enhancements, pedicures, skin treatments, waxing, eyelash extensions, and make up applications.  Brittney very much believes that each client is unique and therefore customizes each service to perfectly fit her clients’ needs, while making sure that her work is done with precision and great care.  In addition to the "art-focused" services she performs, she thoroughly enjoys providing relaxing services that make her clients feel "pampered".  She loves trying new things in the industry and expanding her knowledge to consistently be up-to-date with the latest trends. Participating in a nation-wide competition, Brittney's bridal nail art was selected, among only a few, to be featured in the June 2014 issue of Nails Magazine, as well as in the December 2014 issue for winter-themed icicle nails. As a Manager at Embellish, along with her sister, Ashley, she ensures that clients always have an enjoyable experience, and are fully satisfied. In her free time, she enjoys hiking, painting, traveling, and spending time with her family, friends, and dogs. To see examples of Brittney's work, visit her Facebook page or follow her on Instagram.

We are honored to have a great team of Stylists and Technicians

Connie Ashcraft - Hairstylist, Colorist

Connie brings her experience and personal touch as a Hairstylist to Embellish Salon and Spa. She began her career at Aida Grey in Encino, California in 1989. She received expert training in precision haircutting and color techniques. The foundation of her work is her attention to detail and great customer service. She has experience in cutting and coloring any hair type and texture. Connie meshes techniques that range from fresh classic to modern styles on both female and male clients. Her services include: highlights, color services and corrective color. She has special expertise in clean-cut men’s styles and grey camouflage. She continuously updates the tools of her trade by attending training regularly, which involve the latest trends in hair design. She looks forward to having the opportunity to provide you with excellent hair services. To view examples of Connie’s work, you may visit her Facebook page.

Diana Clark - Hairstylist, Organic Color Specialist

Diana brings years of experience to embellish Salon and Spa as a Hairstylist and organic color specialist. She graduated from Cosmetology school in 1995 and is licensed in Idaho, Florida, and Texas.  She has previously owned 2 salons during her career.  She received her training at Headmasters, Coeur d' Alene.  Her education continued with Paul Mitchell in Austin, Texas, Redken at 5th Ave., NY, and working as a Leadership Trainer with the Haircuttery, and studied under Michael Cole.   Her areas of specialty include: organic color, mens hair design, and grey coverage.  She has received certifications as a Master Stylist, Organic Color Specialist, and was also recognized as Redken Honors Salon of the Year.  Diana is dedicated to providing an organic alternative to those who prefer a professional outcome with healthy options.  The product lines that she specializes in are: All Nutrient- Certified Organic, Redken, and Mizani.  Diana is a very kind, caring person with a passion for helping people.  She is a big supporter of many local non-profit organizations and ministries, as well as worldwide fellowships.  She donates her time to those in need by serving in soup kitchens, and offering her caring heart by helping to enrich other's lives in many ways.  She enjoys art, music, motorcycles, and travel.  She loves being able to share her expertise in the beauty industry, and provide her clients with excellent, professional services.  Please visit the Embellish Salon and Spa Facebook page for occasional postings of Diana's work, as well as any current specials she may be offering.

Jessica Noel - Hair Designer, Special Events Stylist

Jessica has always had a passion for art.  She decided to carry out her passion through the art of hair design, as well as graphic design.  As a cosmetologist since 2008, she specializes in special event hairstyling, coloring, precision cuts for both men and women, and the art of brow waxing.  Jessica has done hair in her home town of Sandpoint, as well as in Moscow, and Hayden, Idaho.   She plans to make the beautiful city of Coeur d' Alene her permanent stomping ground in the hair industry.  She shows great pride and dedication to her work by paying very close attention to detail and striving for perfection with every service.  By attending regular technical training and product knowledge classes, as well as using the tools needed, she is able to keep up on the latest beauty and fashion trends.  Jessica loves to provide each client with a relaxing and comfortable visit to the salon.  She is an excellent listener and a  very meticulous hair designer.   You may visit Jessica's Facebook page to see her latest work, monthly specials, and giveaways.

Karen Crowe - Master Stylist

Karen is a licensed Cosmetologist who specializes in hair color, haircuts, make-up application, and special occasion hairstyles. As a Cosmetologist since 2008, Karen absolutely loves what she does, and it shows!  Her enthusiasm, as well as her warm and friendly attitude will always welcome her clients as they enter her chair.  Karen keeps up on the latest trends and extends her education by taking classes and participating in online training.  She isn't afraid of stepping out of her comfort zone for those more extravagant haircuts and hair color.  She genuinely cares about all of her clients and wants to make sure they feel their absolute best when they walk out of the salon.  Karen welcomes and encourages thorough consultations with her clients before they begin their service to ensure complete comfort and ease.   To view examples of Karen's work, you may visit her Facebook page or her Instagram page.

Suzette Mitchell -  Master Hair Designer

Suzette has many years of experience as a licensed Cosmetologist and Educator since 1976. She grew up being a part of the beauty industry.  Her Mother owned and operated three Beauty Colleges in California, and several members of her family were in the industry as well.  With a great passion to begin her career as a teen, she obtained her Cosmetology license while being simultaneously enrolled in Beauty School and High School.  During the course of her career, she has travelled and served as an Educator and Director for three Cosmetology Schools.  She also worked for Zotos International teaching at hair shows as a Platform Stylist in the United States and Europe.  In addition, she worked as an Evaluator and Trainer for new designers joining the Creative Design Group, and was also Educated at Pivot Point International- Sassoon Academy.  Over the years, Suzette has worked with many of the top designers in the beauty industry.  She has always attended one-to-two major shows per year, to stay current on trends and techniques.  She has been a Hairstylist in the Coeur d' Alene area for 24 years.  Suzette loves everything about the beauty industry, and all aspects of female hair design.  She provides high quality services to all of her clients, and is committed to continuing to keep their hair looking stylish and beautiful.

Ashley M. Krickl - Nail Technician, Hairstylist

Ashley is a licensed Cosmetologist.  She received her education at Academy of Cosmetology in Post Falls.  She has a talent for doing both nails and hair, and loves providing both services to her clients.  Her specialties are: acrylic nails, gel manicures, hair color, and haircuts.  The products which she uses include: CND nail products, and Joico and Redken hair color lines.  Ashley has lived in the North Idaho area all of her life.  She enjoys learning new techniques and keeping up on current education in both nail and hair design.  Ashley is very caring and dedicated to excellence in the services she provides.  If you would like to view examples of Ashley's work, you may visit the Embellish Salon and Spa Facebook page where photos of her work are displayed periodically.

Amanda Johnstun - Advanced Hairstylist

Amanda is a licensed Cosmetologist who has been in the industry since 2006. She received her training at academies in Moscow and Twin Falls, Idaho, and received recognition as "student of the month."

In addition to highlights, coloring, and gray coverage using the Redken and CHI organics color lines, Amanda also specializes in the Ombre' and Sombre' techniques. Her areas of expertise also include: razor cuts for both men and women, bridal updo's, Olaplex treatments, facial waxing, and pedicures.  She loves to attend continued education classes, as she feels it is very important to keep up with the fast paced and changing industry.

Amanda loves getting to know all of her clients and considers them as close friends.  She enjoys the time she spends with each of them in her chair, and enjoys making them feel and look their best while also providing them with an enjoyable and satisfying experience! Her hobbies include: spending time with family, hiking, biking, and enjoying the beautiful city of Coeur d' Alene and surrounding areas!

Sarah Florez - Hairstylist

Sarah is a licensed Cosmetologist who has been in the business since 2011.  She is a graduate of Toni & Guy.  As a Colorist, Sarah's specialties include: color services, highlights, balayage, ombre', haircuts, PH treatments, and facial waxing.  Sarah is a people person and loves establishing an ongoing relationship with her clients.  She loves the opportunity to have a thorough consultation and conversation with them to ensure that they receive the end result that they are striving for, and have a pleasant and professional experience.  Sarah uses the All Nutrient color line, which is all organic.  To view examples of Sarah's work, you may visit her Instagram page.

Ashley Cook - Hairstylist, Make-up Artist

Ashley Cook is a Licensed Cosmetologist who has been in the industry since 2011, after receiving her education at Toni & Guy.

Ashley has had a passion for beauty since she was a young girl.  She enjoys pampering her clients and ensuring that they are very happy.  She loves meeting new people, and loves any challenge that she may be faced with in order to achieve the optimum result!  Her specialties include:  Special occasion up-do’s and styling, special occasion make-up application, balayage, highlights, women’s haircuts, and facial waxing. She also partners with a photographer to provide all of the hair and make-up services for boudoir photo shoots.

Ashley uses All Nutrient organic hair color for her client services.  She looks forward to the opportunity to meet you and provide you with a professional and wonderful service experience! You may view examples of Ashley's work on her Facebook page.

Kim Lovlyn - Hairstylist/Color Specialist

Kim Lovlyn is a licensed Cosmetologist who likes to focus on the current designs, trends, and techniques.  Kim loves to take your ideas and help make them work with you face shape, growth patterns, coloring, and texture; all while pampering you with personal attention.  She has many years of experience as a stylist and colorist and enjoys hair design and color for both men and women.  She has special expertise in curly hair, and is familiar with cutting using a variety of tools to obtain the desired look.  Kim is well versed in the Keune color line.  She loves the beauty industry and enjoys beautifying all of her clients.  She is always open to new consultations.  If not at work doing what she loves, she can be found enjoying a good book, painting, or enjoying the beautiful North Idaho outdoors. 

Jennifer Wiseman Nail RechnicianJennifer Wiseman - Nail Technician

Jennifer Wiseman has been a Professional Nail Technician since 2011. She specializes in acrylic nails, bling toes, Gelish, spa pedicures, and manicures. She shows off her talents by creating one-of-a-kind nail art and fun acrylic work. Jennifer is always expanding her knowledge and often tries new things. She prides herself in providing outstanding nail services while maintaining a relaxing, peaceful, and calming atmosphere. When not at work, Jennifer loves spending time with her husband, Gary, and their three amazing boys. To see examples of Jennifer's work, visit her Facebook page.






Alyssa Rivers - Nail Technician

Alyssa is a Nail Technician at Embellish Salon and Spa.  She received her education at North Idaho College and graduated in 2014.  Additionally, she has received certification in artistic nail design.  She strives to continue to learn new techniques as they evolve, and participates in continuing education.  Alyssa thoroughly enjoys her job as a Nail Technician and loves doing sculpted acrylics (using forms not tips), gel manicures and bling toes.  She enjoys pampering her clients, leaving them with beautifully manicured hands and feet.   Alyssa is very dedicated to her clients wants and needs.  She will always listen carefully and make sure they leave happy and feeling more beautiful than when they came in.  To view examples of Alyssa's work, please visit her Facebook page.

Tracii Bowers - Licensed Esthetician - Skin Care, Eyelash Extensions, Make-up Artist

Tracii is a Professional Aesthetician at Embellish Salon and Spa. Her areas of expertise include custom skincare, eyelash extensions, body waxing, special occasion make-up, and detox body wraps. Tracii graduated from the Academy of Cosmetology in 2013 and she has over 10 years of prior experience in the medical field. More than six of those years were spent working with a plastic surgeon, thus beginning her love and passion for skincare! Helping people find their beauty and bringing out their confidence is the most rewarding part of her job. Continuing education is very important to Tracii. She recently added dermal planing to her scope of practice and will be attending a class on eyebrow extensions in the near future. Tracii is certified in Youngblood Cosmetics, Premier Lash extensions and IMAGE Skincare. Her goal is to ensure that each client leaves glowing and is armed with the knowledge to continue their skincare progress into the future. Check out Tracii's Facebook page!






Kaye Kearns - Esthetician

Kaye is a Licensed Esthetician who graduated from Glen Dow Academy in 2010. She specializes in full body waxing and customized skin care treatments using microcurrent, LED therapy, microdermabrasion, and gentle peels. She also informs her clients how to create a home skincare regimen that will keep their skin healthier and younger-looking. Kaye provides non-traumatic peels, result-oriented skincare services, eyelash extensions, and make-up services. Her passion for knowledge in the ever- changing skincare industry ensures that she stays informed of the latest technologies such as LED/microcurrent, oxygen treatments, microdermabrasion, and ultrasound. As a self-professed “beauty junkie”, she continues to search for and enjoy the “must have” beauty items. Every product has been tried, tested, and hand chosen by Kaye herself before bringing them into the treatment studio.

Kaye is proud to announce that she has completed training with Oncology Spa Solutions!  She is now trained to treat clients with medically compromised skin due to radiation, chemotherapy, and other treatments related to cancer care.  If you or a loved one are experiencing discomfort, dry or irritated skin, please contact Kaye.  She is dedicated to providing compassionate and comfortable care  while clients are on their journey with cancer, and the side effects of treatment.

At Embellish Salon and Spa, Kaye focuses on creating a serene and therapeutic environment, while providing products and treatments that deliver visible results to her clients. Please visit her Facebook page.






Becky Kenny - Massage Therapist

Becky Kenny is a Licensed Massage Therapist with over ten years of experience in her field. She received her education at McKinnon Body Therapy Center and Healing Arts Institute in California. She also received continued education locally, at Coeur d' Alene Massage School. Becky finds her work rewarding and inspiring, as she has the opportunity to be an advocate for anyone who is looking to de-stress, relax, and be proactive in their on-going journey for health and wellness. She thoroughly enjoys the healing arts. She also enjoys the opportunity to come in contact with people from all walks of life, which she feels makes her days interesting, challenging, and invigorating. Every person is unique in what makes them who they are, and Becky feels that their body is an extension of that. Being a part of a client's journey in self-discovery brings her great joy, and enables her to learn about who they are emotionally, mentally, and physically. Becky offers deep tissue, Swedish, prenatal, and trigger-point massage.



Hannah Olsen - Receptionist

Hannah Olsen has several years of combined experience in customer service and supervisory roles.  She loves people, and is friendly to everyone she meets.  Having been homeschooled from kindergarten to High School has allowed her to travel internationally with her family.  Hannah has visited over six countries and ten states, creating opportunities for many broadening cultural experiences and giving her insight to cultural differences and similarities.  Along with traveling, her interests include:  hair and beauty, photography, and writing fiction.  Hannah has volunteered at various nursing homes and assisted in the distribution of food and clothes to the needy.  She truly enjoys working as our Receptionist and Embellish Salon and Spa. She embraces all of the opportunities to create new friendships with staff members and working with our wonderful clients.